Abigail Howson


VP, Video, Jellyfish
Abigail is a video expert specialising in the strategy, creation and delivery of video. Having started with study at Central St Martins, then a professional background ranging from third sector to broadcast to travel, Abigail has worked on multiple creative video projects but also set up in-house video teams, established best practice workflows, video asset management systems and automated film transcoding and archiving set-ups. Working with brands to develop cross-platform video strategies that focus on creating seamless customer journeys through engaging content at each stage of brand consideration, Abigail's clients include Samsung, Toyota, The Royal Mail, Canon, Under Armour, Callaway Golf, Sport England and Nestlé. At Jellyfish, Abigail manages a talented, global in-house team who work together alongside the wider Jellyfish team with the ultimate aim of delivering seamless experiences for their end audiences. The strong relationship between Google/YouTube and Jellyfish has enabled Abigail to become a YouTube evangelist, speaking fluently to internal and external colleagues and brands about the possibilities and functionality offered by the platform.