Dan is the Founder and Executive Producer of Feed Films, a production company focused on premium branded content, particularly in the earned-first space. He is responsible for all of Feed's strategic and creative output. Feed followed Dan's previous life working on cutting edge interactive music content, which included the creation of the world's first 360 degree music video for artist Pendulum. Feed's ability to engage audiences online has intersected beautifully with PR's digital transition to find lots of new micro-genres in the entertainment sector. Feed works with both leading brands and agencies, their pragmatic approach and excitement for video content has lead to multiple award nominations and a number of winning campaigns including CIPR Awards 2016 Best Use Of Content with Mischief PR for #lovethecoast and PR Week's 2017 Award for Best Use Of Content with a follow up piece for National Trust starring Game of Thrones star Jacob Anderson.