Lazaros Nikiforidis


Executive Creative Director, Digitas UK
Based in London UK Lazaros is Executive Creative Director for Digitas helping the agency design and deliver connected experiences for brands like Mondelez, Honda Racing, E.ON and GSK where he serves as the Global Digital Creative Director for Voltaren. Before that he was ECD Europe at GTB/WPP and was responsible for creating and delivering integrated campaigns across all the different European markets for Ford. His career spans 20 years and started when he won the National Cannes Young Lions Competition at a very early age. His work has been featured in global media including Wired, Fast Company, Mashable, FT, BBC, the guardian, The Times as well as the most distinguished industry publications including Campaign, AdAge, AdWeek and many others. It has also gathered accolades for creativity, craft and effectiveness from Cannes Lions, D&AD, One Show, London International Awards, Eurobest, Epica, Effie Awards, Webby amongst others. Lazaros has just broken the world record for being in more video calls simultaneously (no he hasn’t but he’s definitely getting there)