Ross has been leading on brand and creative at Brompton Bicycle for the last 10 years. Over that period, the company has shifted from small London manufacturer, to a global lifestyle brand. And given that their electric version has only recently entered the market, it seems like they're only just getting started... As well as working with a rosta of small creative and production agencies, Ross also established an in house creative team in 2018, and they continue to create content that delivers beyond expectations globally, using both models. Inspired by great brand story tellers, Ross rates founder of Do Lectures and Hiut Denim, David Hieatt as a big inspiration. Ross is also a postgraduate mentor at UAL, and encourages everyone not to underestimate the energy and new ways of thinking that can come from talking to those entering the industry. Outside of brand posititioning and creative at Brompton, you'll catch Ross riding bikes, out in the hills at weekends, or looking whimsically at his surfboard that hangs on the wall of his South London home.