Abigail Howson

Head of Strategy , 50 Sport

Abi has 15+ years' experience across digital, social, video, content and audience strategy, she has worked with global brands including Samsung, Google, Qatar Airways, Amazon and Netflix. Abi brings a strong belief in the power of entertainment, culture and audience insight to make brands more relevant. She is also a long-standing Girlguiding UK and UN Women volunteer, with a particular interest in championing young people.