The Brand Film Awards are back!


Brand Film Awards returns for its seventh year to celebrate the best of brand storytelling throughout Europe. Supported by industry leading brands PRWeek and Campaign.

As it becomes harder to reach audiences through traditional media, innovative brands and agencies are transforming the marketing business with the use of brand films. A branded content film begins with an exceptional collaboration with a filmmaker with the ambition to deliver a visually powerful story that subtly delivers the brand message.

Entry period will open soon for 2023.

Quote From The Editor


As the industry looks forward to new ways of working and adapts to an evolving marketing and media landscape it is more important than ever to celebrate innovative brands and agencies that are producing great brand films. The Brand Film Awards seek to celebrate these visually powerful stories that evoke sentiment from the audience while delivering the brand or organisation's message.

Let us champion your achievements and let the industry know why you’re best in class.


I look forward to seeing all your incredible entries!


John Harrington - Editor PRWeek UK

Categories


BUSINESS

B2B

A film created for business-to-business communications or promotion.

CORPORATE

A corporate film that supported a specific goal and delivered significant results.

INTERNAL

The best use of film or series for internal purposes to connect with employees and highlight a corporate message or initiative.

ISSUES AND REPUTATION MANAGEMENT

A film created to deal with a specific corporate or social issue.

PUBLIC AFFAIRS

A film created to influence political or governmental audiences on behalf of an organisation or brand.

CONSUMER

CONSUMER GOODS

For a brand film that helped achieve a goal, such as engaging consumers or employees, building media buzz, and selling products.

HEALTHCARE

The film that highlights the healthcare industry, from pharmaceuticals and hospitals to insurance and overall wellness, in the most innovative way.

MUSIC AND ENTERTAINMENT

A film created to promote a movie, TV programme or other form of entertainment.

SPORT

For a film that uses sport to deliver a brand or organisations message.

BRANDED CONTENT & ENTERTAINMENT

BRAND DOCUMENTARY

The most effective documentary film created by a brand or agency that tells an impactful, informative story.

BRANDED PROGRAMME

For an inventive and relevant film that helped drive a brand’s objectives in a demonstrable way.



BEST USE OF HUMOUR

Using humour in an effective way to achieve its goals. The film can be part of a larger programme or a standalone initiative.

MOST EMOTIONAL FILM

The most heart warming, emotional film created by a brand or agency. The film can be part of a larger programme or a standalone initiative.

BEST USE OF DIGITAL/SOCIAL MEDIA

For the film with a creative idea demonstrates outstanding use of social media and/or other digital resources in order to reach determined goals.

BEST USE OF AN INFLUENCER OR CELEBRITY

This category awards the most creative campaign that used one or more social media influencers or a celebrity’s social platforms to increase the films reach. This can be as a standalone initiative or as part of a wider campaign.

CRAFT

ANIMATED

For the most memorable and effective use of animation in film. Can include hand-drawn, stop-motion, or computer animation.

BEHIND THE SCENES

The best film that offers a sneak peak at the making of a campaign, programme, or event.

BEST DIRECTOR

Given to the director who best brings a film to life with their vision and techniques.

BEST POST-PRODUCTION

The film that best showcases the use of post-production editing techniques, such as sound mixing, colour correction, graphic design, and special effects.

BEST SCREENPLAY

The film that showcases the most original writing and storytelling so the content resonates with viewers.

FOREIGN LANGUAGE

For the best foreign language film or series (please include English subtitles). Films can be submitted by international/multinational brands and agencies.

PURPOSE

NOT-FOR-PROFIT/GIVING BACK

The film that demonstrates an impactful philanthropic program or brand CSR effort and the results it had on society at large or for a specific organisation.

SUSTAINABILITY

The film that underscores a corporation or agency’s sustainability efforts. The film should tell a story as well as support the company’s particular sustainability focus area.

CHARITY FILM

A film that has been produced by a charity and/or agency achieving the most inspiring awareness raising or fundraising film.

AGENCIES

PRODUCTION COMPANY OF THE YEAR

This category recognises the media production companies that have produced outstanding branded film content for its clients over the last 12 months. Judges will take into account achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.

AGENCY OF THE YEAR

This category recognises an agency that has produced outstanding branded film content for its clients over the last 12 months. Judges will take into account achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.

Key Information



KEY DATES

Early Bird deadline - 23rd November 2022

Standard deadline - 7th December 2022

Shortlist announced - 1st February 2023

Awards night - End of April 2023  
                                                  


PRICING

Early Bird Fee - £420.00 + VAT per entry

Standard Fee - £545.00 + VAT per entry

Why enter?

BROUGHT TO YOU BY

Sponsorship Opportunities


Brought to you by industry-leading brands Campaign and PRWeek, Brand Film Awards EMEA will celebrate and showcase the year’s most artistic and powerful storytelling through branded content films that have been transforming the marketing business. 

As it becomes harder to reach audiences through traditional media, innovative brands and agencies are transforming the marketing business with the use of brand films. A branded content film begins with an exceptional collaboration with a filmmaker with the ambition to deliver a visually powerful story that subtly delivers the brands message. 

By partnering with Brand Film Awards you will be reaching a diverse and varied audience of marcomms professionals. Brand Film Awards will be marketed through PRWeek and Campaign’s print and online channels. All partners will feature on our marketing, giving you the chance to be seen by over 1,000,000 people.

Please get in contact and we can build a bespoke package to deliver any business objective, please contact James Butters at: [email protected]

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