Brand Film Awards

CATEGORIES

Business

B2B

A film created for business-to-business communications or promotion.

Corporate

A corporate film that supported a specific goal and delivered significant results.

Internal

The best use of film or series for internal purposes to connect with employees
and highlight a corporate message or initiative.

Issues and crisis management

A film created to deal with a specific corporate or social issue.

Public Affairs

A film created to influence political or governmental audiences on behalf of an
organisation or brand.

Branded Content and Entertainment

Brand Documentary

The most effective documentary film created by a brand or agency that tells an
impactful, informative story.

Branded Programme

For an inventive and relevant film that helped drive a brand’s objectives in a
demonstrable way.

Funniest Film

For the film that gets the most laughs. The film can be part of a larger
programme or a standalone initiative.

Most Emotional Film

The most heart warming, emotional film created by a brand or agency. The film
can be part of a larger programme or a standalone initiative.

Viral

For the film with a creative idea that produced the most buzz, including social
shares, views, likes, tweets, and traditional media pickup.

Consumer

Consumer Goods

For a brand film that helped achieve a goal, such as engaging consumers or
employees, building media buzz, and selling products.

Healthcare

The film that highlights the healthcare industry, from pharmaceuticals and
hospitals to insurance and overall wellness, in the most innovative way.

Music and Entertainment

A film created to promote a movie, TV programme or other form of
entertainment.

Sport

For a film that uses sport to deliver a brand or organisation’s message.

Craft

Animated

For the most memorable and effective use of animation in film. Can include
hand-drawn, stop-motion, or computer animation.

Behind the scenes

The best film that offers a sneak peak at the making of a campaign, programme,
or event.

Best Director

Given to the director who best brings a film to life with their vision and
techniques.

Best performance

A brand film that has most successfully accomplished it’s brands message
through a creative story and excellent production.

Best post-production

The film that best showcases the use of post-production editing techniques, such
as sound mixing, colour correction, graphic design, and special effects.

Best screenplay

The film that showcases the most original writing and storytelling so the content
resonates with viewers.

Best use of 360 or virtual reality

For films that tell a brands story through 360 or virtual reality techniques. To
engage viewers and immerse them in the interactive content experience. This
can include periscope or augmented reality.

Foreign Language

For the best foreign language film or series (please include English subtitles).
Films can be submitted by international/multinational brands and agencies.

Social

Not-for-profit/Giving back

The film that demonstrates an impactful philanthropic program or brand CSR
effort and the results it had on society at large or for a specific organisation.

Sustainability

The film that underscores a corporation or agency’s sustainability efforts. The
film should tell a story as well as support the company’s particular sustainability
focus area.

People & Agencies

Brand of the Year

This category recognises the brand or organisation that has produced outstanding branded film content over the last 12 months, which has met the company’s objectives and delivered real outcomes for the business. Judges will be looking at how the branded film content links to overall marketing strategy and to tangible business outcomes.

Creative Agency of the Year

This category recognises the creative agency that has produced outstanding branded film content for its clients over the last 12 months. Judges will take into account achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.

PR Agency of the Year

This category recognises the PR agency that has produced outstanding branded film content for its clients over the last 12 months. Judges will take into account achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.

Media Production Company of the Year

This category recognises the media production agency that has produced outstanding branded film content for its clients over the last 12 months. Judges will take into account achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.