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CLOSED FOR ENTRIES: SHORTLIST ANNOUNCEMENT SOON.

The Brand Film Awards celebrates the very best brand films from across the industry. 



This prestigious awards recognise outstanding creativity, storytelling, and production in the world of branded content. We showcase the power of video storytelling and its ability to engage and inspire audiences. From emotional and heartwarming narratives to humorous and inventive concepts, the Brand Film Awards honour the best of the best in brand filmmaking. 


A welcome from the editor


As the industry looks forward to new ways of working and adapts to an evolving marketing and media landscape it is more important than ever to celebrate innovative brands and agencies that are producing great brand films. The Brand Film Awards seek to celebrate these visually powerful stories that evoke sentiment from the audience while delivering the brand or organisation's message.

Let us champion your achievements and let the industry know why you’re best in class.


I look forward to seeing all your incredible entries!


John Harrington - Editor PRWeek UK

Categories

We have revamped the categories for 2024!

Business

B2B

A film created for business-to-business communications or promotion.

Internal

The best use of film or series for internal purposes to connect with employees and highlight a corporate message or initiative.

Corporate

A corporate film that supported a specific goal and delivered significant results.

Issues & Reputation Crisis

A film created to deal with a specific corporate or social issue.

Public Affairs

A film created to influence political or governmental audiences on behalf of an organisation or brand.

Consumer

Consumer Goods

For a brand film that helped achieve a goal, such as engaging consumers or employees, building media buzz, and selling products.

Healthcare & Pharma

The film that highlights the healthcare industry, from pharma and hospitals to insurance, in the most effective way.

Sport

For a film that uses sport to deliver a brand or organisations message.

Branded Content & Entertainment

Organisation Documentary

The most effective documentary film created by a brand or agency that tells an impactful, informative story.

Branded Programme

For an inventive and relevant film that helped drive a brand’s objectives in a demonstrable way. 

Best use of Humour

Using humour in an effective way to achieve its goals. The film can be part of a larger programme or a standalone initiative

Most Emotional Impact

The most heart warming, emotional film created by a brand or agency. The film can be part of a larger programme or a standalone initiative.


Best use of Digital/Social Media

For the film with a creative idea demonstrates outstanding use of social media and/or other digital resources in order to reach determined goals.


Best use of an Influencer/ Celebrity

This category awards the most creative campaign that used one or more social media influencers or a celebrity’s social platforms to increase the films reach. This can be as a standalone initiative or as part of a wider campaign.

Animated

For the most memorable and effective use of animation in film. Can include hand-drawn, stop-motion, or computer animation.

Best Director

Given to the director who best brings a film to life with their vision and techniques.


Best Short-Cut (NEW)

The best film lasting no more than 15 seconds.

Best Post-Production

The film that best showcases the use of post-production editing techniques, such as sound mixing, colour correction, graphic design, and special effects.

Best Post-Production Editing

The film that best showcases the use of post-production editing techniques into a coherent, cohesive story

Best Post-Production Motion Graphics

The film that best showcases the use of post-production colour correction, graphic design, and special effects.

Best Post-Production Sound Design

The film that best showcases the use of post-production editing techniques, such as sound mixing.

Best Scripted

The film that showcases the most original writing and storytelling so the content resonates with viewers.

Best use of new Technical Innovation

For films that tell a brand's story through new technical techniques. To engage viewers and immerse them in the interactive content experience. This can include periscope or augmented reality.

Purpose

Progressive Social Change

Film that demonstrates an impactful philanthropic program or brand CSR effort and the results it had on society at large or for a specific organisation.

Environmental Sustainability

The film that underscores a corporation or agency’s sustainability efforts. The film should tell a story as well as support the company’s particular sustainability focus area.

Charity/ Third Sector Film

A film that has been produced by a charity and/or agency achieving the most inspiring awareness raising or fundraising film.

Agencies

A minimum of three pieces of work should be provided and the judges will take into account achievement against objectives, creative output and great craft.

Production Company of the Year

Agency of The Year

People

Newcomer of the Year

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