A film created for business-to-business communications or promotion.
The best use of film or series for internal purposes to connect with employees and highlight a corporate message or initiative.
A corporate film that supported a specific goal and delivered significant results.
Issues & Reputation Crisis
A film created to deal with a specific corporate or social issue.
A film created to influence political or governmental audiences on behalf of an organisation or brand.
For a brand film that helped achieve a goal, such as engaging consumers or employees, building media buzz, and selling products.
Healthcare & Pharma
The film that highlights the healthcare industry, from pharma and hospitals to insurance, in the most effective way.
For a film that uses sport to deliver a brand or organisations message.
Branded Content & Entertainment
The most effective documentary film created by a brand or agency that tells an impactful, informative story.
For an inventive and relevant film that helped drive a brand’s objectives in a demonstrable way.
Best use of Humour
Using humour in an effective way to achieve its goals. The film can be part of a larger programme or a standalone initiative
Most Emotional Impact
The most heart warming, emotional film created by a brand or agency. The film can be part of a larger programme or a standalone initiative.
Best use of Digital/Social Media
For the film with a creative idea demonstrates outstanding use of social media and/or other digital resources in order to reach determined goals.
Best use of an Influencer/ Celebrity
This category awards the most creative campaign that used one or more social media influencers or a celebrity’s social platforms to increase the films reach. This can be as a standalone initiative or as part of a wider campaign.
For the most memorable and effective use of animation in film. Can include hand-drawn, stop-motion, or computer animation.
Given to the director who best brings a film to life with their vision and techniques.
Best Short-Cut (NEW)
The best film lasting no more than 15 seconds.
The film that best showcases the use of post-production editing techniques, such as sound mixing, colour correction, graphic design, and special effects.
Best Post-Production Editing
The film that best showcases the use of post-production editing techniques into a coherent, cohesive story
Best Post-Production Motion Graphics
The film that best showcases the use of post-production colour correction, graphic design, and special effects.
Best Post-Production Sound Design
The film that best showcases the use of post-production editing techniques, such as sound mixing.
The film that showcases the most original writing and storytelling so the content resonates with viewers.
Best use of new Technical Innovation
For films that tell a brand's story through new technical techniques. To engage viewers and immerse them in the interactive content experience. This can include periscope or augmented reality.
Progressive Social Change
Film that demonstrates an impactful philanthropic program or brand CSR effort and the results it had on society at large or for a specific organisation.
The film that underscores a corporation or agency’s sustainability efforts. The film should tell a story as well as support the company’s particular sustainability focus area.
Charity/ Third Sector Film
A film that has been produced by a charity and/or agency achieving the most inspiring awareness raising or fundraising film.
A minimum of three pieces of work should be provided and the judges will take into account achievement against objectives, creative output and great craft.