The Best of Brand Storytelling
Brand Film Awards will be returning for its fifth year to celebrate the best of brand storytelling throughout Europe.

As it becomes harder to reach audiences through traditional media, innovative brands and agencies are transforming the marketing business with the use of brand films. A branded content film begins with an exceptional collaboration with a filmmaker with the ambition to deliver a visually powerful story that subtly delivers the brands message.

Supported by industry leading brands PRWeek and Campaign, the virtual Awards will showcase and award the best in the industry. 

If you think you’ve mastered the art of brand storytelling, we want to hear from you. 

Why enter?


  • Show off your great work to the industry - This is your chance to showcase your best brand film to the most influential professionals throughout the production, communications and advertising communities. 

  • A win for the whole team - Entering colleagues into the People and Agencies categories will boost morale by recognising and rewarding your business's most valuable staff. 

  • Have you work judged by the best - Films submitted into Brand Film Awards will be reviewed by an independent and diverse panel of branded film professionals, from creative directors to copywriters.
  • Brought to you by PRWeek and Campaign - With the support of leading industry brands PRWeek and Campaign, utilise the coverage of a winners profile via the brands and on the Brand Film Awards website.

  • Impress new and existing clients - Winning a Brand Film Awards award will help to cement current relationships with your clients and stakeholders, as well as helping win new clients - clients want to work with organisations who produce award winning films. 
DATES FOR THE DIARY
Early bird deadline: Wednesday 3 February 2021

Standard deadline: Wednesday 24 February 2021
PRICING
Early bird entry fee: £360.00 + VAT per entry 

Standard entry fee: £460 + VAT per entry

Judging


The Brand Film Awards judges will be chosen because of their professional and wide-ranging level of expertise by the Campaign and PRWeek Editorial team. Our judges play an important part in the Award's process.

If you would like to be considered for the part of the 2021 judging panel or know someone who fits the criteria please submit your nomination for consideration.

Categories


BEST USE OF AN INFLUENCER OR CELEBRITY
This category awards the most creative campaign that used one or more social media influencers or a celebrity’s social platforms to increase the films reach. This can be as a standalone initiative or as part of a wider campaign.

 

BEST USE OF DIGITAL/SOCIAL MEDIA
For the film with a creative idea demonstrates outstanding use of social media and/or other digital resources in order to reach determined goals.

 

BEST USE OF HUMOUR
Using humour in an effective way to achieve its goals. The film can be part of a larger programme or a standalone initiative.

 

BRAND DOCUMENTARY
The most effective documentary film created by a brand or agency that tells an impactful, informative story.

 

BRANDED PROGRAMME
For an inventive and relevant film that helped drive a brand’s objectives in a demonstrable way.

 

MOST EMOTIONAL FILM
The most heart warming, emotional film created by a brand or agency. The film can be part of a larger programme or a standalone initiative.

 

B2B
A film created for business-to-business communications or promotion.

 

CORPORATE
A corporate film that supported a specific goal and delivered significant results.

 

INTERNAL
The best use of film or series for internal purposes to connect with employees and highlight a corporate message or initiative.

 

ISSUES AND REPUTATION MANAGEMENT
A film created to deal with a specific corporate or social issue.

 

PUBLIC AFFAIRS
A film created to influence political or governmental audiences on behalf of an organisation or brand.

 

CONSUMER GOODS
For a brand film that helped achieve a goal, such as engaging consumers or employees, building media buzz, and selling products.

 

HEALTHCARE
The film that highlights the healthcare industry, from pharmaceuticals and hospitals to insurance and overall wellness, in the most innovative way.

 

MUSIC AND ENTERTAINMENT
A film created to promote a movie, TV programme or other form of entertainment.

 

SPORT
For a film that uses sport to deliver a brand or organisations message.

 

ANIMATED
For the most memorable and effective use of animation in film. Can include hand-drawn, stop-motion, or computer animation.

 

BEHIND THE SCENES
The best film that offers a sneak peak at the making of a campaign, programme, or event.

 

BEST DIRECTOR
Given to the director who best brings a film to life with their vision and techniques.

 

BEST INDIVIDUAL PERFORMANCE
An individual’s performance within a branded film that has successfully accomplished the brands messaging through creative storytelling and delivery.

 

BEST POST-PRODUCTION
The film that best showcases the use of post-production editing techniques, such as sound mixing, colour correction, graphic design, and special effects.

 

BEST SCREENPLAY
The film that showcases the most original writing and storytelling so the content resonates with viewers.

 

BEST USE OF NEW TECH (360 OR VIRTUAL REALITY)
For films that tell a brands story through 360 or virtual reality techniques. To engage viewers and immerse them in the interactive content experience. This can include periscope or augmented reality.

 

FOREIGN LANGUAGE
For the best foreign language film or series (please include English subtitles). Films can be submitted by international/multinational brands and agencies.

 

AGENCY OF THE YEAR
This category recognises an agency that has produced outstanding branded film content for its clients over the last 12 months. Judges will take into account achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.

Criteria – a minimum of three pieces of work should be provided and the judges will take into account achievement against objectives, creative output and great craft.

 

BRAND OF THE YEAR
This category recognises the brand or organisation that has produced outstanding branded film content over the last 12 months, which has met the company’s objectives and delivered real outcomes for the business. Judges will be looking at how the branded film content links to overall marketing strategy and to tangible business outcomes.

Criteria – A minimum of two pieces of work should be provided and the judges will take into account achievement against objectives, creative output and great craft.

 

MEDIA PRODUCTION COMPANY OF THE YEAR
This category recognises the media production agency that has produced outstanding branded film content for its clients over the last 12 months. Judges will take into account achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.

Criteria – a minimum of three pieces of work should be provided and the judges will take into account achievement against objectives, creative output and great craft.

 

RISING STAR
This category recognises the emerging new talent within the world of brandied films. Judges will be looking for individuals who have demonstrated exceptional skill and ambition and whose personal endeavours have begun to make their mark within the first five years of their career. We welcome entries from the individuals themselves or nominations from peers, company leaders and clients.

 

CHARITY FILM
A film that has been produced by a charity and/or agency achieving the most inspiring awareness raising or fundraising film.

 

NOT-FOR-PROFIT/GIVING BACK
The film that demonstrates an impactful philanthropic program or brand CSR effort and the results it had on society at large or for a specific organisation.

 

SUSTAINABILITY
The film that underscores a corporation or agency’s sustainability efforts. The film should tell a story as well as support the company’s particular sustainability focus area.

 

BROUGHT TO YOU BY

Sponsorship Opportunities


Brought to you by industry-leading brands Campaign and PRWeek, Brand Film Awards EMEA will celebrate and showcase the year’s most artistic and powerful storytelling through branded content films that have been transforming the marketing business. 

As it becomes harder to reach audiences through traditional media, innovative brands and agencies are transforming the marketing business with the use of brand films. A branded content film begins with an exceptional collaboration with a filmmaker with the ambition to deliver a visually powerful story that subtly delivers the brands message. 

By partnering with Brand Film Awards you will be reaching a diverse and varied audience of marcomms professionals. Brand Film Awards will be marketed through PRWeek and Campaign’s print and online channels. All partners will feature on our marketing, giving you the chance to be seen by over 1,000,000 people.
 
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