Andrew Georgiou

Andrew Georgiou is the 23 year old European Future Generation Lab Lead at Samsung Electronics. Andrew and his team manage Samsung’s Pop Culture Studio known as the Future Generation Lab, creating cross-category Gen Z lifestyle campaigns by Gen Z for Gen Z. His latest work includes Europe’s Future Generation Lab’s What Am I Made Of (#WAIMO) largest influencer campaign to date. Andrew’s work at Samsung focuses on engaging a young audience with the brand and employs a modern approach including unique content on TikTok and bold collaborations with influencers. The Future Generation Lab’s mission is to generate culturally relevant and conversation-starting content that taps into the rhythms of youth culture.

"I think content should be emotional - whether I love or hate it I'm looking for it provoke some kind of emotion in me!"