Claire Prince

Claire Prince has spent the last decade at the forefront of branded entertainment, a trailblazer in UK advertising bringing entertainment craft into brand marketing and helping build it into the major discipline it is today. Currently, she leads Branded Entertainment at Wonderhood Studios, setting the creative and commercial direction for the agency's branded content work across brands, broadcasters, streamers and social platforms. Before Wonderhood, she spent four years as Head of Branded Entertainment at EssenceMediacom (WPP Media), delivering award-winning work for clients including eBay, Tesco, Adidas, CRUK and TUI, picking up gold at Campaign Media Week, gold at the Global Festival of Media, a Broadcast Digital Award, Campaign Media Awards and an Edinburgh TV Award. Her career began in TV, making unscripted formats and documentaries for the BBC, Channel 4 and Discovery, before she moved into agency branded content at BBH working with Nike and Samsung, led film content strategy at Lush, and produced Barclaycard's first podcast at Droga5. Claire brings a programme makers instinct for what audiences actually choose to watch, paired with a strategist's grip on what moves a brand.