Our work for Virgin Media’s ‘Stay in Love, Stay Connected’ campaign was designed to emotionally engage consumers, driving them to the brand’s social and owned channels during the Covid-19 lockdown. We had to be creative to cut through the rest of the ‘at-home/ digitally connected noise’.
With online dating on the rise, romantic digital advice was needed, so our ‘30 Seconds to Shine’ celebrity tips video series was born. Filmed in a Covid compliant way, we focussed on the power of first impressions and the speed at which people romantically connect through a screen.
Our creative became the hero of the integrated marketing campaign, outperforming all expectations. We had emotionally engaged the audience by using relatable celebrities and experts, choosing a topical subject and producing content that genuinely helped people whilst elevating the brand’s key messages. On owned channels, content drove 60% more time on site than other creative.
Sam Miao, Advertising Manager, Virgin Media said about our team: "… They are hard-working, enthusiastic and solution-focused and have produced engaging content that has delivered the results we wanted."