Client: Lynk & Co

Agency: Lynk & Co - Lynk & Co - Halal, directed by: Caroline Koning

Lynk & Co believes that radical steps need to be taken to make mobility more sustainable.

With a focus on growing their membership community (not selling cars), Lynk & Co encourages more efficient use of resources. On average, cars are only in use for 4% of the time and the rest of the time, they’re sitting parked. By using the sharing platform, members can share resources and reduce the overall number of cars on the street. Mobility can be accessible to more people, while taking up less space for parking and reducing traffic congestion.