Adidas - Made to be Remade
We Are Social Sport
All good things come to an end, but what if the end was just the start?
Adidas know that plastic waste is a problem. And one of their solutions is innovation. That’s why they created Made to be Remade. Sportswear that’s designed to be recycled, instead of thrown away. Consumers wear it down and then return it to adidas to remake parts of new products. A circular production model which takes waste, and gives it a new life. We needed to educate Gen-Z consumers across the globe on how the Made to Be Remade process works, and we wanted to integrate that circularity thinking into the fabric of our film. So we created a film designed to seamlessly loop on social platforms, our short, informative content embodied the Made to be Remade process, showing how the journey never ends as each product can be remade into something new at the end of its life. Product waste doesn’t have to be seen as the end of the journey, because all good things come to an end, but what if the end was just the start?