Adidas Running | Beyond the Track

We Are Social Sport

Client: Adidas

We produced nine deeply personal films to shine a light on adidas running ambassadors Ajee' Wilson, Erriyon Knighton, Grant Holloway, Shaunae Miller-Uibo, Keni Harrison, Noah Lyles, Steven Gardiner, Tamari Davis and Wayde van Niekerk. The films showcased what these individuals run for - where they’ve been, where they’re going, the challenges they’ve faced, and what the future holds for them - all with the aim of motivating more people to experience the transformative power of running for themselves. Each athlete was given their own individual film to launch before the World Championships in Oregon. Then when the championships began, we launched our hero film that combined all the athletes together in one film and celebrated their collective ambition to outrun their possibilities. And what defines them as people beyond the track.