Amazonia: The Final Season

We Are Social

Client: Lavazza

Additional credits: House of Quest, We Are Social Studios

The Lavazza Group has long been committed to supporting reforestation and the preservation of the existing ecosystem of the Amazon Rainforest, in collaboration with the Cesvi Foundation and the local indigenous communities. But time is running out, and doing your part is no longer enough. That’s why, in collaboration with Amazon Prime Video, we decided to send a message about the urgency of a collective change. Narrated by Ben Harper through music and words, this series shows how water is able to continually change shape and transform itself for the sake of the Forest, inviting everyone to follow suit. By watching the series people are already making a small change, as for every minute they watch we are planting a tree in the Amazon. We already turned more than 149k minutes watched into new trees planted. And we are still counting.