Are you ready to outplay them all?

Client: Red Bull

Agency: This Is Ideal - Red Bull - Sala Giochi

How can we make a superstar like Neymar Jr. relate naturally to a gen z audience? How can we connect his

everyday attitude to their everyday lives? Simple: show his and his friends attitude to a football match,

after all some things never change. It’s always a challenge and the mission is always the same:

to outplay them all.