Because I Cannot See

Client: iSightCornwall

With a total budget of £11,438 DCA and iSightCornwall produced Because I Cannot See - a powerful, authentic film that gave real people with sight loss a platform to tell their stories and inspired significant measurable change for Cornwall’s oldest charity - providing support to blind and partially sighted people since 1856.

The film spearheaded iSightCornwall’s multi-channel See the Difference, Be the Difference campaign to raising awareness, drive engagement and secure vital funding to sustain iSightCornwall’s services into the future. The 20-minute documentary features nine members of the iSightCornwall community speaking openly about how sight loss has affected their lives and how the charity’s support has helped them rebuild confidence, independence and connection. From an initial brief for three short films, the project evolved into a complete content suite -including trailers, vignettes, shorts and pre-roll ads - providing over a year’s digital material from one low-cost production process. Accessibility was central throughout, with AI-generated voiceovers, full audio description, large-format captions and sound balanced for hearing-aid users. The film premiered at the local Plaza Cinema, in Truro, and has become the centrepiece of the charity’s website and funding presentations. The results demonstrate strong value and impact. The campaign has achieved 53,600 views to date, reached more than 4 million people online and contributed to a 36% increase in grant income and a fivefold rise in public donations. As iSightCornwall’s CEO noted: “This campaign has delivered extraordinary impact… it has transformed how we tell our story and how people see us.”