Bricks on Track: Building the LEGO® F1® Drivers’ Parade

Client: The LEGO Group

Bricks on Track: Building the LEGO® F1® Drivers’ Parade is a documentary special about the ten drivable LEGO F1 cars that took to the track at the FORMULA 1 MIAMI GRAND PRIX 2025 Drivers’ Parade and delighted the world in an incredible global feat, featuring all 20 Formula 1 drivers on the grid.

The special takes fans behind the scenes of everything that went into creating these one-of-a-kind cars and the incredible spectacle in Miami, where the LEGO Group’s model production team were tasked with their biggest challenge to date. Fans will see how the idea first came to be and how the team overcame the challenges they faced on their journey to putting the ten cars on track. The result surprised fans on the ground in Miami and worldwide and made the Formula 1 drivers in the cars rediscover their inner child during the Drivers’ Parade. In addition to experiencing never-before-seen footage and reactions from the drivers behind the wheel, fans will also be able to hear insights from the LEGO Group’s Head of Design, William Thorogood, and Formula 1 presenter and former racing driver, Naomi Schiff, providing insights throughout the journey towards the Drivers’ Parade.