Ciao 2020

Client: LLYC

Agency: IKEA

CIAO 2020 is a Christmas therapeutic campaign with IKEA employees aimed at leaving all the bad from 2020 behind us, improving people’s mood and closing the year in an upbeat and positive atmosphere.

By December 2020 we were all exhausted, and anxiety was affecting us in our workplace and as a society. Different findings inspired us on the positive effect of music to release part of that stress by laughing, dancing and singing to the sound of a song created to that end.

After a survey where employees said what they disliked the most of last year and what they wanted to say goodbye to, the famous Spanish singer David Otero composed a motivational song to be used in a therapeutic dancing exercise that ended up in a music video.