Connected Experiences

Client: BT

Agency: Wunderman Thompson UK

Providing brilliant customer experiences is like putting on a show, with myriad moving parts in the background, and a polished performance in front of the audience. BT provides businesses with the know-how to bring everything together, beautifully. Collaborating with perceptual art pioneer Michael Murphy, we built a unique installation from headsets, keyboards, routers and more. It shows that where customers see single problems, BT sees the whole picture. At first, it appears to be a random collection of objects. However, when viewed from specific angles the sculpture displays the word 'experience' from one angle, and a heart shape from another.