Client: Bliss
On January 28, 2025 Bliss partnered with comedian Iliza Shlesinger to reintroduce Bliss as the go-to skincare brand for the elder millennial generation. The campaign worked to reconnect Bliss with its original audience – elder millennials and Gen X. Countering the tween skincare trend - often culturally referenced as ‘Sephora Kids’ - Bliss took a hilarious and relatable take on adult skincare, inspired by Iliza Shlesinger and her hit Netflix special, ‘Elder Millennial.’ The brand, founded in 1996 with a reputation for providing playful, approachable skincare solutions that deliver real results, is returning to its roots by focusing on the needs of adult skin with simple, effective products that are easy to use. As part of this collaboration with Shlesinger, Bliss created the Elder Millennial Kit, featuring a curated selection of Bliss skincare essentials.
