Fifty One Degrees North
Taylor Made Media
Fifty One Degrees North is Gusbourne's prestige sparkling wine.
It's an expression of place, of a moment in time and of modern English winemaking. We created this launch film for their website, social-media and private events. When we were first shown the design of the bottle, we were struck by its mystique. Black and gold immediately conjure images of discreet treasures to be discovered. A dreamlike, non-linear narrative created a mood that captured the spirit of ‘black and gold’ as we saw it. Moments suspended in time were the focus, along with parallels between dark and light, old and new, raw and polished, black and gold. By intercutting heavily between the bottle and the vineyard, we teased the bottle, revealing it at the very end. And to demonstrate the craft and expertise that makes this wine unique, we prominently featured chief winemaker Charlie Holland. The result is an evocative film reflecting the ambition of this vintage. Jonathan White, Head of Marketing at Gusbourne: "We were absolutely thrilled with how Taylor Made Media interpreted our brief and the film beautifully captures the essence of this wine. It helps us demonstrate its super premium positioning, elevates the look and feel of our label design and clearly shows the craft and expertise that went into the wine by featuring chief winemaker Charlie Holland. The film has been used extensively across our main marketing channels throughout the process of launching. We have seen higher than expected sales and the wine has been wonderfully received."