From That Moment Campaign Film 2025

Client: Noah's Ark Children's Hospice

From That Moment 2025, is a campaign film by Noah’s Ark Children’s Hospice that features three families’ stories of how it felt when their child received a life-limiting or life-threatening diagnosis. The film charts the emotional journey of each family ‘From That Moment’ through the shock and disbelief to the gradual understanding of what the news meant for them and their child in the future – to finally where they are now. We used still images of Reiaan in hospital to create a sense of Mariam and Devang’s journey and add dimension to create an empathetic connection with the viewer.

The film starts with a very human narrative, letting the stories and emotions sit with the viewer until the film changes focus to what goes on inside The Ark, what it takes to make that happen to finally how the viewer can help with a direct call to action. The interviews with the three families are warm in tone and focus on the couple’s interactions that show them as united fronts against such devasting news, news that any parent fears. Two of the couples are parents to living children that are supported by Noah’s Ark, while one couple talks about the loss of their baby which broadens the topics covered in the film and further illustrates the breadth of the support that we offer. The close of the film sees the families say part of the call to action, which conveys a sense of unity and collaboration.