Heads Up, Take A Minute (Every Mind Matters)

Agency: Atomized Studios - Public Health England and The FA - Freuds / Fuse

HRH The Duke of Cambridge narrated a powerful short film featuring recognisable faces from the world of football to encourage fans to take simple steps to look after their mental health. In an historic first, all 32 Emirates FA Cup Third Round fixtures were delayed by one minute as the film played before the matches, encouraging football fans to ‘Take A Minute’ to start taking action to look after their mental health. The powerful film featured current and former players, pundits, managers and fans including Frank Lampard, Harry Maguire, Alex Scott, Dele Alli, Jordan Pickford, Callum Hudson-Odoi, Son Heung-Min, Hamza Choudhury, and Slaven Bilic. As well as across stadiums, the film played out across social, online and broadcasters, reaching millions of football fans across England. The film was released as a collaboration between Public Health England’s Every Mind Matters and The Football Association (The FA) and Heads Together’s Heads Up campaign, who teamed up to raise awareness of the simple actions we can all take to look after our mental health.