It’s time we all care about clean air

Client: Boehringer Ingelheim UK & Ireland

Additional Credits: Newcastle Hospitals, Global Action Plan, Boehringer Ingelheim UK & Ireland, tbt / Connected Pictures and WE Communications

The climate crisis is a health crisis and the film ‘It’s time we all care about clean air’ was developed to inspire a key audience – Integrated Care System (ICS) leaders – to take action on air pollution. By highlighting this complex issue through people passionate about driving change, this project is helping to leave a legacy for tackling air pollution in the health sector.

Joining forces to drive the initiative forward is environmental change charity Global Action Plan, Newcastle Hospitals and Boehringer Ingelheim. The film showcases how, through coordination and collaboration across sectors, the ICS Clean Air Partnership can help to secure a healthier future for society. We hope that the Brand Film Award will amplify the importance of taking action and inspire care systems nationally to become Clean Air Champions.