Kit Reveal 2025

Client: Worcestershire County Cricket Club

Worcestershire County Cricket Club’s 2025 kit launch film was created to unveil the club’s new strip in a bold and unexpected way, by placing the spotlight not only on the players, but on the people who make Worcestershire what it is. Rather than delivering a traditional reveal, the film celebrates the club’s deep connection to its community and the shared pride that sits at the heart of the club’s identity.

Built around the concept “Worcestershire Sourced,” the story highlights everyday local heroes whose actions reflect the values of the club. These individuals represent the spirit of Worcestershire, showing dedication, resilience and care in the moments that often go unseen, yet matter most. Their stories bring authenticity and emotional depth to the reveal, reinforcing that the kit represents far more than sport, it represents place, people and purpose. The film culminates in a powerful final act as the four community heroes meet the players, all wearing the new kit, on the iconic Malvern Hills. This striking location serves as a symbolic backdrop, uniting club and community in one shared moment of pride. Designed to build loyalty and drive action, the film positions the 2025 kit as something supporters can wear as a badge of belonging.