Leading The Conversation (Mental Health Day 2025)

Client: Tesco

When Leaders Speak Up is a documentary-style mental health film created for Tesco and released on Mental Health Day.

The film captures three senior leaders sharing deeply personal mental health experiences, including grief, depression and suicidal thoughts, during real, pre-scheduled meetings with their teams. The teams were unaware of what was coming, allowing the film to capture genuine, unfiltered reactions in the room. Rather than presenting mental health as a policy or campaign message, the film focuses on human moments: the courage it takes to speak, the vulnerability of being heard, and the immediate emotional impact on others. The final third of the film observes the ripple effect, conversations opening up, emo-tions surfacing, and teams connecting in ways they hadn’t before. The film sits within Tesco’s ongoing wellbeing platform, but stands alone as a powerful piece of earned, conversation-driven storytelling.