Client: The National Lottery
Allwyn, the operator of the National Lottery, approached us with a brief to spotlight the real-world impact of National Lottery funding and the projects changing lives across the UK. To launch their partnership with Ambassador in Chief Claudia Winkleman, we developed a series of social films under the core campaign line Because of You. Each episode paired Claudia with a real Lottery player, demonstrating how their ticket directly supports Good Causes within their local community. Fronted by Claudia, whose warmth, wit and authenticity bring the stories to life, the campaign delivers these messages in an engaging and genuinely human way. For our entry, we have submitted the main 60s trailer which shows the true breadth of the campaign overall and the first Good Cause episode that went live called 'Bloom'.
