Our year 2024-2025

The film sits at the heart of Cambridge University Press & Assessment’s 2024–25 Annual Report campaign, translating a complex year of global impact into a human, authentic and accessible story. Instead of relying on scripted messaging, the film is built entirely from first-hand contributions from learners, teachers, researchers, and stakeholders across the world. Every line spoken is drawn directly from contributors’ own words, without rewriting or scripting, allowing genuine voices to shape the narrative.

The film reflects the key themes of the Annual Report, including growth, innovation and responsibility in a rapidly changing education landscape. It highlights Cambridge’s global reach and purpose while offering rare, unfiltered insight into the people who work with, and benefit from, Cambridge every day. The result is a film that feels intimate and honest, while still fulfilling a central brand and reporting function.