Pentawards Gala Ceremony Film

Design Bridge

Client: Pentawards

Additional credits: Hogarth Worldwide

Great ideas, like the elements, are forged through time, effort and strength of ambition.

They may start rough, but they grow through polishing, reshaping and chemistry to emerge as something precious, beautiful and desirable. A gem of a idea. That’s why each of the brand new Pentawards trophy designs, whether bronze, silver, gold, platimum or diamond, is a testament to the relentless journey an idea has been on, from something raw and unfinished, to something worthy of accolade. These are the gems of the design world. These are the Pentawards. The intro film and overall identity was brought to life through stunning high-end CGI visuals (created in partnership with fellow WPP agency Hogarth Worldwide) featuring raw crystalline shapes being forged into the familiar forms of Pentawards’ bronze, silver, gold, platinum, and diamond awards, all underscored by a dramatic soundtrack which literally turned heads at the live event in September 2022. Jennifer Clements, Marketing Manager at Pentawards, said: “We were really excited to have worked with Design Bridge across multiple visual identities for 2022, including the powerful visuals for the Gala Ceremony. The team has been Pentawards winners over the last 15 years, as well as being part of our Jury across several years. Their collaboration with Hogarth has resulted in a visual identity for the Gala that perfectly captures the passion and inspirational thinking that goes into the great design that we want to uplift through Pentawards and its annual global competition.”