Recycle Week 2022

Client: WRAP

Recycle Week is Recycle Now's flagship annual event which is a celebration of recycling across the nation. It’s the one week of the year where retailers, brands, waste management companies, trade associations, governments and the media come together to achieve one goal: to galvanise the public into recycling more of the right things, more often. The theme for 2022 was 'Let's Get Real', challenging perceptions and myths around recycling, and targeting contamination to improve recycling behaviours. Central to the campaign was the 'Real Recyclers' film, giving people a 'behind the scenes' look on how recycling really works – and why it’s important that everyone plays their part.