Runway On A Runway

Lucky Generals

Client: Virgin Atlantic

Additional credits: Production Company, CAMP Post Production, Time Based Arts/Lucky Productions

Earlier this year we launched a new brand platform for Virgin Atlantic, “See the world differently”, which drew on the airline’s rich heritage of challenging the status quo. Our first campaign championed the individuality of Virgin Atlantic’s crew and customers and since then, the airline has launched a series of industry-leading inclusivity initiatives for their people.

Most recently, Virgin Atlantic has removed the requirement for colleagues to wear gendered uniform options. The crew now have the freedom to choose the uniform that they feel most comfortable in, and which best represents who they truly are. We brought this policy change to life, alongside our friends at Tin Man, with a ‘Runway on a Runway’. The iconic uniforms were modelled by crew, non-binary influencers, dancers and Drag Race sensation, Michelle Visage.