Staying Power

Client: Iberdrola

In this brand film, we explored how businesses can curb emissions, meet net-zero goals, and lead the transition to renewable energy, and how Iberdrola is leading this charge with a major projects in Spain. Over the course of a 10-day shoot on the ground and a one-day aerial shoot via helicopter, we visited Iberdrola’s Madrid office, traveled to the Puertollano solar plants, and swooped through the mountains, valleys, reservoirs, and dams of Cortes des Pallás to spotlight Europe’s largest hydroelectric project. Speaking with company executives and workers, we illuminated Spain’s potential to become Europe’s 24/7 renewable-powered data center hub, and the environmental and socioeconomic impacts for the communities they serve.

Launched in a fully custom hub showcasing how energy is redefining power on the Iberian Peninsula, the brand film surpassed Fortune’s benchmarks for time spent on content by 3x, with engaged page views at 14x benchmarks, both showing strong, meaningful audience connection with the content. Iberdrola’s Executive team and London-based PR agency have heralded “Staying Power’ as the best brand film they have ever done, with the campaign being the highest performer of 2025 for audience reception on Fortune.com.