Client: Kellogg’s
Strike a Pro’s is a joyful, surprise-filled campaign created for Kellogg’s to launch the 2025 Football Camps shirt. Disguised as crew members, football stars including Erling Haaland and İlkay Gündoğan stunned young fans on set, delivering unfiltered, heartwarming reactions captured in a hero film and social edits. With limited time windows, strict club brand rules and a live-style production setup, BearJam orchestrated the experience with precision and creativity. The result was a widely shared, emotionally resonant campaign that drove national press coverage, earned club and EFL amplification, and helped promote over 30,000 free Kellogg’s Football Camp places to families across the UK.
