At The 10 Group (10), we were preparing to celebrate our 10th anniversary in 2020. We had been steadily growing our core team of 20 and expanding our content creation credentials internationally when COVID-19 struck.
As story generators and creators, we had to find new ways of producing content accounting for physical limitations and our new ‘captive’ lockdown audience’s behaviour. We embarked on an ambitious programme, curating a diverse range of targeted content from virtual events to product launches and awareness campaigns. Ranging from live streaming to pre-recorded curated content and high-quality global broadcasts, we worked with global brands including Costa, Virgin Galactic and Vodafone to build integrated campaigns that cut through the noise.
Throughout a turbulent year, we successfully adapted and pivoted the business – using our team’s diverse skillset to gain traction in new ways and enable our clients to continue speaking to their internal and external audiences with the same effectiveness at lower costs.
The resulting campaigns have generated views from across 35 countries and underpinned a significant period of growth for the agency. In 2020, we saw a 50% increase in revenue and a 20% growth in staff levels against the odds.