The 7 Strengths of Stone


The 7 Strengths of Stone, True / ROCKWOOL
ROCKWOOL bucked a category trend with a playful series of films that were grounded in brand purpose and authenticity – driving brand affinity and engagement among its core audience in the construction industry.

Filmed at the company’s Innovation Factory, with real employees, True created a Bond-style test lab and series of product demonstrations that delighted, surprised and celebrated the company’s Danish heritage and culture of continuous product innovation.