The Curious Case of the Copper Key

Client: Great Ormond Street Hospital Charity and MonRae

The Curious Case of the Copper Key was a bold, five-hour live-streamed event for Great Ormond Street Hospital, designed as an interactive mystery escape room that unfolded in real time. The story began with a copper key discovered in a 1991 time capsule, sparking a race to uncover its true owner and purpose.

Fronted by YouTube creator TommyInnit as “Detective Tommy,” the experience brought together an extraordinary lineup of global influencers including Max Fosh, MatPat, Jake Bharadwaj, Abbie Budden, and Imogen Andrews. Adding further intrigue, celebrity guests such as Karen Gillan, Gordon Ramsay, Jason Isaacs, and Alex Horne appeared throughout the stream, elevating the drama and unpredictability. Audiences tuned in via YouTube and Twitch, actively participating by unlocking clues through donations and downloading puzzle packs to aid the investigation. The event fused live improvisation, interactive gameplay, and star power—creating a unique, creator-driven narrative that felt authentic, spontaneous, and deeply engaging. This innovative collaboration demonstrated how influencers and celebrities can transform traditional charity storytelling into an immersive cultural moment, merging entertainment and purpose in a way that resonates with digital-first audiences.