The Don's Late Show 2022
Client: Don Papa Rum / Bleeding Heart Rum Company
Additional credits: Middle Table, Don Papa Rum
We created a 90 minute epic to provide staff detailed information about the brand, its performance over the last year, which demographic a product appeals to, ideas of how to promote a product through events and advertising campaigns and also to hear what new products are going to be launched in the coming year.
Using our background in television production; we decided to deliver a full scale television show at a fraction of the cost but with limitless creativity. We created a studio based format, across the programme there were 14 films and 17 sets of graphics, each with a different creative format, from comedy sketches to sit down chats, brand animations and informational films using graphics to get key facts across as well as shoots around the world in Manilla, Negros, and the Philippines. Cinemas were then hired across the globe so staff could make a night of it and watch the fun unfold simultaneously. And this was all done, from start to finish, in two months. The client response was fantastic: “I just wanted to thank you all for producing what has turned out to be a great show. The different distributors really loved it and rated it the best brand presentation they had ever seen, no more PPT for us!”