The People's Puskas 2024

Client: Veo Technologies

Ronaldo. Messi. Rooney. Neymar. World famous football talent. Who over the years have been celebrated by FIFA's Puskas Award for scoring the world's "most beautiful" goal of the year.

But incredible goals aren’t limited to the world’s biggest stadiums and while scouts can’t be on every pitch, Veo’s sports-tech cameras can. Veo is determined to democratise football. The People’s Puskas 2024 bring you ‘the best goal you never saw’; a competition which champions thousands of amateur players around the world who score goals worthy of the world’s spotlight. People could nominate, vote and shout about their favourite goals of 2024 - 2025 scored by anyone, anywhere. For and by football fans – the community championed players from everywhere regardless of age, race or gender. The People’s Puskas launched with a film that was by football fans, for football fans which opened up the game to everyone, bringing together UGC, amateur casting and GOAT, Roberto Carlos, for a cameo. It played out across social media, QR activated regional fly-posters, a video-driven voting site, and PR. Scoring 40million impressions with 2183 goals entered from 34 countries and a 215% increase in product lead generation YOY, all with an overall budget of £15,000.