The Show Must Go On

Agency: Lucky Generals - Amazon - Amazon Campaign Team PrettyBird Production Company Division - Local Production Company ETC - Post Production 750mph - So

The campaign ran in 9 countries globally, with local translations for each. With this in mind it was important that we considered the knock on effect of COVID in this countries – they were all experiencing something different this Christmas. With this in mind we worked to ensure the spot felt like it existed in an ‘everyplace’ – it could be any country, experiencing COVID in their own way.