The Time is Now

Client: PwC

Agency: The Edge Picture Company

With the #BlackLivesMatter movement in full force, PwC wanted to raise awareness across its global network around issues of racial and social injustice. The film is also designed to support PwC’s culture of inclusion. It has been rolled out around the world in meetings large and small, used in partner meetings, promoted in town halls and shown in smaller team meetings. The response has been very positive and it has stimulated more open and productive conversations. Building on the success of the film it is now planned to share it externally more widely through PwC’s websites and social channels.