Client: The Daily Mile
We have been working with The Daily Mile - a charity that exists to help children get fit for life by running a mile every day - for over five years. What began as a broad awareness and communication campaign, quickly became a social change campaign.
Our work with the Foundation over the years has spanned the communications spectrum and covered everything from TV and cinema, filming live events, managing the ongoing relationships with broadcast partners such as ITV, celebrity endorsements, editorial partnerships, social media content generation and running the press office. Our entry - Thrive - is our fourth TV commercial for The Daily Mile.