Parkinson's UK decided now more than ever was the time they needed to stand out in a crowded market to secure growth in a challenging year where most charities saw donations drop. They needed a new campaign that would help drive this.
'Time For Can' is Parkinson's UK's first TV advert for fourteen years. This lightning-quick thirty-second film consists entirely of pre-existing footage that Parkinson's UK had previously produced over the years, and genuine user-generated content supplied by the Parkinson's community.
It is high impact from the start, a multi-layered creative, utilising video footage, bold text, rapid voice-over and dramatic audio.
The film takes viewers on a frenetic journey through the unforgiving reality of the condition, showing what it prevents people from doing, what they can't do, conveying the panic and anxiety Parkinson's can inevitably cause. This reveals the staggering fact that Parkinson's is now the fastest-growing neurological condition in the world, before switching to show the community's determination in the face of adversity, and what can be possible by working together towards the goal of a cure.
The campaign exceeded all expectations, with the volume of donations to Parkinson’s UK higher than ever for the Christmas period.