Victory Leisure Homes - We are Victory
Client: Victory Leisure Homes
Additional credits: Grit Pictures
We worked with luxury holiday home manufacturer Victory to create a brand film as a multipurpose asset for use on its website, by its sales and marketing team and for employee training and engagement. The film needed to reinforce Victory’s market position and explain the Victory ‘difference’ in a simple but inspiring way, speaking to viewers’ emotions and driving brand advocacy across a range of stakeholders including holiday park owners and holidaymakers, existing and prospective consumer buyers, employees and industry media and influencers. To meet these goals, we devised an agile and dynamic creative that unpicked the ‘why’ at the heart of Victory, not just the ‘how’.
The film was declared an overwhelming success by the client, who was moved to tears by its portrayal of Victory’s purpose in action. Employee screenings resulted in positive feedback from colleagues who talked of feeling engaged with the brand and proud to work for the company. When it was screened at a Victory brand event to over 100 industry leaders, customers, and stakeholders it received glowing reviews and positive brand sentiment.