Guillermo Lecumberri
Consumer Engagement Director , LLYC
With 15 years of experience in the sector, he has worked in top-level creative agencies such as Innocean Worldwide (as digital manager), FCB (digital planner), La Despensa, where he was director of customer services, forming part of the steering committee of the company. In his long career, he has worked for national and international brands such as MINI, Beefeater, Microsoft, Corona, Schweppes, Hyundai or Burger King. In addition, he collaborates in training programs at ESADE, IE, the Complutense University or the Garrigues Business School.