Kate Sarginson

Kate brings consumer-grade creativity to B2B and, in doing so, she is resetting what is expected from B2B brands. As former Head of Consumer at Weber Shandwick, her approach combines strategic thinking and client intelligence to deliver creative output that earns the conversation in the right places. Named in The Drum's Global Top 5 B2B Creatives in 2025 and creator of the multi awarded St John Ambulance CPR Bra campaign.