Kate Sarginson

With nearly 20 years of brand marketing experience, Kate was appointed the first ever Head of Creative at the fast-growing B2B agency, Fight or Flight, in 2022. Applying her consumer brand experience to B2B creativity, Kate has been tasked with spearheading the agency's creative output on UK and global briefs for clients such as LinkedIn, Roland DG, Siemens and Trainline. Prior to that, Sarginson spent over a decade at Weber Shandwick, leading the consumer marketing division, and driving integrated earned campaigns for the likes of AB InBev, eBay, Nespresso and Tinder.