Kate Tancred

Kate Tancred is the CEO and founder of DEI-focused production company Untold Fable. Driven by a passion for increasing diversity in ad production, she has a proven track record of blending tech and talent to build purpose-driven businesses. After the success of her first venture, The Smalls, she launched Untold Fable in 2021 ‚ a digital-first production company powered by a diverse global network of 6,000+ filmmakers. Clients include Nike, L'Oreal and HSBC. The industry's diversity stats are shocking. Gender parity in production stands at just 37%, far from the 50/50 balance it should be. Ethnic diversity has dropped to just 11%, while disabled individuals make up only 5.8% of the production workforce, compared to 16% in other sectors within the general workforce (source: WFA DEI in Content Production guide, June 2024). Kate is determined to change that ‚ driving real change to build a more inclusive, equal industry. Kate has received numerous awards for her leadership and innovation. She was named one of The Times' 100 Most Innovative Entrepreneurs in 2019, won the Campaign Female Frontier Award for Tech & Innovation in 2022 and was recently honoured in AdExchanger and AdMonsters' prestigious 2025 Top Women in Media and Ad Tech list. A regular speaker at major industry events, including Cannes Film Festival, DMexco, NewFronts, and LDV Summit‚ Kate is also a frequent contributor to industry publications, where she shares insights on the urgent need for greater diversity in advertising and production.