Kate Tancred

Kate Tancred is the CEO and founder of global production company Untold Fable. Passionate about improving diversity and inclusion in advertising production, she has a proven track record of combining technology and talent to build purpose-driven businesses. Following the success of her first venture, The Smalls, Kate launched Untold Fable in 2021. The digital-first production company connects brands with a global network of more than 9,000 filmmakers, photographers and creative talent. Its clients include Nike, L'Oréal and HSBC. Kate founded Untold Fable to help address persistent inequalities in the advertising production industry. According to the World Federation of Advertisers' DEI in Content Production guide, women account for just 37% of the production workforce, while ethnic diversity stands at 11%. Disabled people represent only 5.8% of the sector, compared with 16% of the wider workforce. Kate is committed to driving meaningful change by widening access to production opportunities and building a more inclusive industry. Her leadership and innovation have earned numerous accolades. She was named one of The Times' 100 Most Innovative Entrepreneurs in 2019, won Campaign's Female Frontier Award for Tech & Innovation in 2022 and was included in AdExchanger and AdMonsters' 2025 Top Women in Media and Ad Tech list.