Levente Kovacs

Chief Creative Officer , White Rabbit Budapest

Besides having been on the judging panel of awards shows (Cannes Lions, One Show Young Ones, NYF, BrandFilm Festival), Levente is a lecturer at the Budapest University of Technology and Economics. His passion and love for the creative industry is the driving force behind his blog on advertising history, called Reklamtörtenet (Advertising History), a popular platform of education for those who are interested in the world of marketing and advertising. He also translates and publishes influential marketing/advertising books into Hungarian to educate the next generation of creative hopefuls. Levente is also into screenwriting and directing; his internationally awarded short Rododendron tells the drama of an agent of the Hungarian secret police on the day of the symbolic fence-cutting of the "Iron Curtain", that signalled the fall of the Communist Regime in Hungary 31 years ago.

"It has to be simple, but insightful; effective, yet inspirational. An idea that's unique, meaningful and perfectly crafted. That makes me laugh or cry. That gives me a fresh truth – and shows me the world in a new way."