Creative Director , Ketchum UK
Lipe is an award-winning Brazilian Creative Director with Art Direction background. Before moving to the UK, he worked and lived in São Paulo, Rio de Janeiro, Curitiba and Los Angeles. Lipe has 15+ years of experience, working with everything from local to global clients. Collaborating with everyone from Producers to CMOs on every kind of project for every kind of industry. Working with brands like Volvo Cars, Sony, Electrolux, Samsung, Toyota, P&G and Google, Lipe has touched everything -- from global pitches for car manufacturers to small tactical campaigns for organic baby food. And in every type of agency, from giant holding networks to hip indie boutiques. Advertising and PR included. His work has been recognized by every major creative award, from Cannes Lions to the D&AD and published by some of the most influential news outlets in the world like Wired Magazine, The Guardian and Fast Company. Lipe is also one of the founders and leaders of a social e-learning startup that teaches Basic English to people from less privileged communities in Brazil via Whatsapp. For free. From valet parking in posh restaurants in Hollywood to crafting ideas featured on live television in the US (and getting comments by Spike Lee) Lipe has done quite a lot, but nothing makes him prouder than his 3 beautiful boys.