lucy banks

Head of Content for Brands, EMEA , YouTube / Google

Lucy has 20+ years of media, creative, content, marketing and technology industry experience, starting during the Era of Fun as a Media Agency grad in the UK, working in planning, buying and creative roles, ending up on the board at ZenithOptimedia as ECD and Strategy lead before moving into the creative/ content side of the industry as ECD of Bauer UK. For the last 5 years, Lucy has worked as Head of Content for Brands across EMEA at Google/ YouTube, focusing on what she loves: amazing content people actually want to spend time with, and how brands can be a valuable part of this.